Just when you thought it was safe to go back on Youtube. Thanks #Nationwide.

I thought that Nissan #WithDad Superbowl commercial was about as depressing as an ad could get. That was until I saw the Nationwide #MakeSafeHappen Superbowl ad.


If my kid dies in a bathtub, Nationwide will make it all better? At least I get a life insurance settlement? Uhhhh…?

Nationwide has responded to criticism by saying the ad served their purposes–asserting that for them, it’s not really about selling insurance. (This is a good thing, because that ad sure as heck isn’t going to do it.) Here’s their statement:

“Preventable injuries around the home are the leading cause of childhood deaths in America. Most people don’t know that. Nationwide ran an ad during the Super Bowl that started a fierce conversation. The sole purpose of this message was to start a conversation, not sell insurance…. In fact, thousands of people visited MakeSafeHappen.com, a new website to help educate parents and caregivers with information and resources in an effort to make their homes safer and avoid a potential injury or death. Nationwide has been working with experts for more than 60 years to make homes safer. While some did not care for the ad, we hope it served to begin a dialogue to make safe happen for children everywhere.”

Call me crazy, but perhaps a funny ad in which people actually PREVENT some potentially tragic accidents might have been a better way to go.

Thanks Nationwide. If I want to be depressed by a dead kid, I’ll read The Lovely Bones.

Here are some top tweets:


One thought on “Just when you thought it was safe to go back on Youtube. Thanks #Nationwide.

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